#MYOB | Spinnit to get Paid

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Consumers take charge

The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum – even encourage the more critical and dissident views. That gives people the sense that there’s free thinking going on, while all the time the presuppositions of the system are being reinforced by the limits put on the range of the debate.

Noam Chomsky

Brand Manifesto



If you are building for the future, you must set your foundations and ethics strong. For there will always be those who mean to take our freedom of contract. Systems that demand you to give up your privacy and offer nothing in return. Systems that choose to limit how you can give meaning to your own words and responses, to calculate nothing but your persona. They deprive us of the freedom and creativity to provide a real meaning, create nuances, be sarcastic, create our own emoticons. When they have taken our language hostage and limited our words, that is when free culture and expression has been made hostage. You can build the new internet like you create a game everyone can participate in, a web that is based on giving everyone control, abilities, insights in order to create, design, combine and build. With levels simple for everyone to understand and in a manner that it is fun to return to: you can always re-spawn, there is no game over. A place where you have the tools to steer your intentions, have the ability to say no and not connect and to bargain with what is yours. When you empower people with their self-created terms and conditions to form their personal connections and relationships, and when you give them equal insights on their own terms and conditions, then you empower freedom. every man and woman to forage and change to impact the world on their behalf. To be treated like an equal instead of being a slave to data miners and surveillance marketing. To be safe from targeted advertising, content manipulation, profiled databases, DNA trading, Malicious A.I.. To have privacy is the ability to build for yourself, forge your own social network, relationships and alliances, with your own ethics. Either democratise or barter with your personal data or not at all. We should have an internet where the people tax the usage of their data, create their business models and use their data to share themselves. Take that away, and we have become the data slaves that crave for nothing but attention. - For living in a world where everyone wants attention but has lost the ability to collaborate striving for their own dreams is not a world worth living.

When the people become empowered with their own created terms and conditions and steer the ability to influence or impact society in a positive manner, account not their actions, but build their intentions. Say no to intruding algorithms or say yes, form their own created social contract. If we make it so that everyone can make a positive Impact on a million lives, then we will see the 21st Century Millionaire rise to heights of genuine compassion and the 21st century becomes worth living.

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" Only free men can negotiate; prisoners cannot enter into contracts. Your freedom and mine cannot be separated."

Nelson Rolihlahla Mandela


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