Catalysation on 13 points.
We need a new story, a story that creates natural Impact. A market where the lead or the use case is a wheel anyone can understand to create prosperity, catalyse and build a future.
A monomyth is present in every story. A story that should be written by anyone differently and always has the benefit of being successful. Our social media story has yet to create this myth other the myth of how people can be forced in walking a story for ‘likes’ ‘shares’ & “retweets’ that is characterised by attention disorders rather than Epic Impact.
Influence of the 21st centuryImpact + marketing
Just like we upgrade our thinking, de social consumer a prosumer is, everyone wants to rebel, it might help to create a market where change & Impact becomes possible.
The mass consumer does not understand data and what would be the benefits. We, therefore, need to upgrade our language and thinking by introducing three new elements: Data Shares, Data Royalties & Data Dividend.
BIG DATA & DIGITAL CONNECTIVITY
You can only understand something if you can name it and count it, if does not old these 2 characteristics you simply cannot understand it.
Goals 2 Impact
All to often consumers are left with no control over their intention to Impact on their vision. Governments call for participation but tech oligopolies decide, but have yet to understand their necessity should be to give people the ability to participate and influence.
Innovation, therefore, goes hand in hand with the goals people hold dear to change the world and the ability to give intent and countable value.
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