The overall Big Idea
COLLECTIVE INTELLIGENCE, CAUSE BASED MARKETING, INTENT MARKETING, CONSUMER MARKETING, INTENTION ECONOMY, COLLABORATE ECONOMY, SHARING ECONOMY, GIFT ECONOMY, SUPPORT ECONOMY
All concepts for the same idea Social Enterprise
Social entrepreneurship is a great way to work and do good. Instead of focusing your attention on capitalism, you focus on the effects and measurable results of social, financial and environmental returns. This can work for investing, but also for products and data. Allow others to buy in on your product commission by paying for a contract and enable them to assign a small percentage to their personal goals. This will give your product promotion a whole different attitude towards the market. People will buy in, not only for your product quality but also for your intentions and for those of your supporters.
Marketing designed for Social Entrepreneurship
Data with Impact
As soon as we are able to program our data to reflect our intentions to better the world, we innovate the data market and create a means to change the algorithm. In the simplicity tradeable data should reflect your wishes to change the world, so coorporations that want pay for data can choose how to work towards your wishes to better the world. Allowing for consumers to mass bundle their valuable data to create a realtime data demand. A data demand that is not based on purchase intentions, but on what the consumer wishes to change.