We believe the next phase of Internet technology should offer the end-user absolute control over their own data, to do with as they please. Whether that is monetization, acquiring insights or focus intentions in an analytical influential manner.
Our mission is to create the data-sharing & financial instruments that enable people to control their information and have freedom of contract in all online commerce, giving them a choice to impact society in whatever way they want to.
“The original purpose of the merchant was to serve as an agent for the customer. That purpose was lost and forgotten in the industrial age. But we can recover it in the information age once customers show up with tools that are valuable both for themselves and for retailers. Some of those tools will give customers ways to understand and do things with their own data. The whole market will become more intelligent, more fluid, more productive, and in the process, more sane.”